Too few at-bats
Hours of digging per brand means your pipeline is capped by headcount, not by how many brands would actually say yes.
GTM Gameplan is AI sponsorship sales software for rights holders. It finds the brands worth pursuing, researches each one like an analyst, and writes the outreach personalized to every prospect.
You approve every message before it sends. See it run on your property, no commitment.
Good outreach takes real research, and real research takes time your team doesn't have. So most properties pitch a handful of brands well, send everyone else the same generic note, and leave the best-fit sponsors untouched.
Hours of digging per brand means your pipeline is capped by headcount, not by how many brands would actually say yes.
When research doesn't scale, the fallback is a generic template. Decision-makers can smell it, and they delete it.
The open categories and best-fit brands are buried in data nobody has time to read, so they slip past you.
How it works
Three steps that used to take an analyst a week, done in an afternoon.
GTM Gameplan scores thousands of brands against your audience, your open categories, and the partners you already have. Every brand gets a Fit Score, so your shortlist is built on evidence instead of gut feel.
For each target, it runs a 14-step deep dive and builds the brief a great analyst would: who makes the call, what they care about right now, and why your property fits. Every point is tied to a real signal, so nothing is made up.
It drafts a full outreach sequence for each contact, as many touches as the brand calls for, built from what it found and tuned to your property's voice. Your team reads it, approves it, and sends. Every message is written for the brand it's going to.
Personalized by default
It learns your audience, your partners, your open categories, and your voice. The brands it ranks highest and the words it writes are yours alone.
"Hi there, I hope this email finds you well. I'm reaching out to explore a potential partnership opportunity with our organization. We offer a range of sponsorship packages and would love to set up a call to discuss."
Deleted in two seconds"Saw you named a new CMO in the spring and leaned into DTC on the last earnings call. The crowd we sell out every week is exactly the buyer you're chasing, and the category is open with us. Worth fifteen minutes?"
Grounded in real signals. Sounds like you.The same brand, ranked for two different properties.
Halo Sparkling
Young, urban audience. Category wide open.
Halo Sparkling
Audience mismatch. Category already locked.
Why GTM Gameplan
Most tools hand you a list and stop. GTM Gameplan goes from a universe of brands to a ready-to-send message in front of the right person.
Not a database row. A real brief on each brand your reps can read in a minute and walk into any meeting prepared.
Reach far more brands than a person could research by hand, and have every message still read like it was written for them.
Every claim in the research and the outreach traces back to a real signal. No invented facts, no fabricated numbers.
Who it's for
Set up with your audience, partners, and open categories, it adapts to any property that has something brands want.
Pro, minor league, and clubs
Stadiums, arenas, tracks
Music, food, culture
Networks, streamers, podcasts
Conferences and programs
Selling for many properties
Case study
Illustrative example. Replace with a real, approved customer quote and results before launch.
"We used to chase the same handful of brands. GTM Gameplan handed us a ranked shortlist of the whole market, with the outreach already written for each one."
GTM Gameplan is AI sponsorship sales software for rights holders. It scores thousands of brands to find your best-fit sponsorship prospects, researches each one like an analyst, and writes personalized outreach your team approves before sending.
GTM Gameplan works for any rights holder that sells sponsorships, including teams, leagues, venues, festivals, media companies, and college programs. We set it up with your audience, your current partners, and your open categories.
No. Every message is built from real research on the brand and written in your property's voice, then approved by your team. It reads like your sharpest rep wrote it after an afternoon of homework, because that is what it is.
Yes. GTM Gameplan brings each account's history and context together so your reps walk in knowing where the relationship stands, working inside the pipeline you already use.
Data tools tell you which brands exist. GTM Gameplan tells you which are worth pursuing, researches them, and writes the outreach, turning the data you already have into booked meetings.
You need your CRM access and a sense of who you sell to. Bring a list of brands or let GTM Gameplan build one, and we handle the rest in onboarding.
Pricing is custom, based on the size of your property and how much of the engine you use. GTM Gameplan is built for organizations with real sponsorship revenue at stake, not a self-serve tool. Book a demo and we will scope it with you.
Tell us who you are. We'll scan your market and send back the brands worth pursuing first.